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+1 323-455-2910

Email Marketing Services


Email Excellence
Powering Connections

We recommend and offer email marketing services as we collaborate with your marketing team to identify and further define your target audiences as distinct readers and customer personas. Our campaign monitoring services ensure that the content in your email templates is what you need to convert users into lasting customers.

Email marketing campaigns are structured based on what we know about your targeted audiences and the actions we want them to take. We can decide what content to send to which contacts, when to send it, and how to measure success with the help of information like CRM data, website interactions, previous campaign activity, recent purchases, location data, and customer feedback.

Email Marketing Focused on the Audience

Here at Site Solace, the email marketing campaign focuses on your target audience. Our email solutions give your audience the information they want right when needed. Every piece of copy we write for your company is registered with the customer in mind, and this philosophy guides our processes for content creation and marketing automation.

Email List Construction

You must collect user information before delivering personalized email content via a targeted email campaign. And data-driven content marketing is the best way to generate new leads. Because of this, our strategists and consultants collaborate closely with our creative teams to produce website content that will encourage visitors to become subscribers:

Blog entries

Copy for conversion landing pages

Gated resources like eBooks, white papers, case studies, and infographics

Calls to action, such as sign-up forms

Examine marketing

Site design and UX audits

Email Marketing

Segmenting Email Lists

Targeted email marketing relies on email list segmentation to survive. Our strategists use industry-leading email marketing tools like Pardot, Marketo, Hubspot, Mailchimp, Sendinblue, and others to create highly targeted email lists. To increase email deliverability and reduce bounce rates, we can also assist in managing your email database. Lists can be divided into sections based on things like:

Position

Demographics

Location

Interests

New Subscribers

Previous Participation in Email Campaigns

Website Activity

Download History

Purchase History

Participation in Events and Webinars

Status of Membership

Abandoning the Shopping Cart

Email Account Type

Business Type

Birthday

Campaign Planning for
Email Marketing Services

It’s time to launch your email marketing campaign now that you’ve determined its reach and target market. With a clear message and call to action, Site Solace creates email copy that will grab your audience’s attention.

We conduct A/B testing to ensure timely delivery and efficient monitoring of open rates, engagement, and conversion after your content has been prepared and formatted to our elegant email templates. Let’s look at some tactics your company can use to communicate with your audience effectively:

bullhorn

Automated Marketing

Marketing automation makes it simple to assign particular campaigns to separate email lists and vice versa. At Site Solace, we can assist you in setting up marketing automation on platforms like Hubspot, Marketo, Mailchimp, and others. We can then take over your email automation efforts, including but not limited to the following:

  1. Scheduling the delivery of email newsletters.
  2. Sending new subscriber welcome emails automatically.
  3. Distributing account updates and transaction emails via email.
email marketing

Drip Marketing

Drip campaigns elevate targeted email marketing. To specific recipient lists, prewritten email messages are scheduled to be delivered. What email is sent next depends on how those emails were received (opened and scrolled through, clicked, didn't open, responded, downloaded the asset being promoted in the email, etc.).

  1. Write the email marketing content and format in a template. 
  2. Create a drip campaign map based on the triggers.
  3. Choose which actions the user should take in each email.
newsletter management

Newsletter Management

Newsletters can be a powerful marketing tool and a great way to interact with current and potential customers. Site Solace offers the technical and creative tools required to keep your target audience up to date on your company's most recent products and services. Through excellent content and well-planned lead-generation strategies, we'll assist you in building a list of qualified, engaged prospects for your newsletter.

Lead Nurturing

Emails for Lead Nurturing

The opportunistic email marketer constantly seeks ways to engage leads without alienating them by using a growing content library, limited-time offers, and special events. We can assist you in creating one-off lead-nurturing emails to support your other marketing initiatives using email marketing software:

  1. The introduction of new assets.
  2. Free scorecards or reports.
  3. Free consultations.
  4. Seasonal discounts.
  5. Invitations and announcements for events.
  6. Product introductions.
  7. Fresh webinar advertising.
  8. Surveys.
Marketing Sales

Email Marketing for Sales

A scheduled product demo with a lead is the ultimate objective of any targeted email marketing campaign. Email marketing services have been provided by our strategists, consultants, writers, and designers up until this point.

We can put our lead generation experts to work for you to create customized sales emails that will convert at the last mile of your email marketing campaigns once the demo request or the hard sell comes.

Work With Our Dead-Eye Digital Marketing Team

Targeted email marketing relies on email list segmentation to survive. Our strategists use industry-leading email marketing tools like Pardot, Marketo, Hubspot, Mailchimp, Sendinblue, and others to create highly targeted email lists. To increase email deliverability and reduce bounce rates, we can also assist in managing your email database. Nevertheless, focused content campaigns have numerous advantages, including:

Email marketing campaigns are invaluable tools for businesses looking to inform a targeted audience about upcoming offerings. Choose an end-to-end solution service provider like Site Solace to ensure your message reaches the right audience at the right time. We will produce quantifiable results that can all be monitored through our campaign monitoring systems.